Many industrial complexes are located in rural areas. Also, in some parts of the country, there has been an increase in oil activity. As these jobs become available, and transient work crews and contractors move to different areas, hospitality corporations will begin to build hotels in these places. However the hotel’s location is key to rural success. Industry comes, and then industry goes.
Companies that direct energy exploration tend to have very transient workers. Everyone from the land man, to the title researchers, to the engineers, and on down to the general help call home someplace other than where they are working. However, these kinds of businesses do set up operations in a rural area for more than a year. In that case, temporary housing becomes very important.
Corporate America tends to be pretty short sighted, so many hotel chains will see that eighteen months of activity and take it as a sign to build. In the short run, there will be good business for the hotel, in the long run, not so much. Business longevity in the rural hotel industry has to depend on something besides a transient workforce. If the area doesn’t support tourism, have a college, a major interstate, or other situation that calls for a hotel, then some bank probably financed a bad business plan when it loaned the corporation money to build a new, rural hotel.